Enrique Baeza seeks to transcend appearances through language in a reality shaped by manipulation. He questions a dominant public language that suffocates and impedes communication between people. His project, which gravitates around the motto Reality is Spam, takes on a special technical-linguistic meaning after the proliferation of the Internet and the rise of all types of platforms, media and devices that have transfigured communication between individuals, turning them into their own communication media with their own audience.

He claims a new type of language that serves as an alternative to the prevailing communication codes: poor, mutilated, ideologically targeted and obsolete. In the search for these messages, he also carries out what he calls Word Portraits, a process that turns the interview into artistic expression. To carry them out, he talks to a person with the intention of discovering the words that represent him/her symbolically in that particular moment. The set of these fragments forms a continuous text that brings together all his work.

His project has traveled to more than 50 cities on five continents: New York, London, Paris, Berlin, Madrid, Barcelona, ​​Vienna, Bangkok, Singapore, Mexico City, Buenos Aires, San Francisco, Niamey, Goma, Kigali, Sydney, Tel Aviv, Miami, Sao Paulo… His exhibition projects and performances have been seen in Europe, Asia or America: At the Surface Conversion Project in New York, along with artists like Marina Abramovic or Juergen Teller; at Art Basel-Pinta in Miami, where he made Word Portraits to prestigious international collectors such as Jorge Pérez (Perez Art Museum Miami) and Tanya Capriles de Brillembourg (Saludarte Foundation); at the Istanbul Biennial; at CCE Miami; at The  Hearing Voices Café by Dora García, at Brossa Foundation; at Burning Man in Black Rock Desert of Nevada; at Casa Hoffman in Bogotá; at Macba in Barcelona or at Absolut Art, among others.