Enrique Baeza creates word portraits; a new way to portray people. Words can describe a person as accurately as a painting or a picture, even more so. Enrique believes in the power of words and believes that every person harbours an inner and beautiful idea, which can emerge through words. Through a sophisticated method of sessions based on active listening, Baeza works with the biography of the subject and free association techniques, playing with the unexpected and with several images intimately linked to the person. The result is a sentence that represents the person. A non-transferable idea that rules his/her world. A sort of unique, personal statement that reflects the inner potential and has a meaning in that particular instant.