Enrique Baeza (Barcelona, 1972) experiments with the boundaries of personal and mass communication. And he does so in a context in which the language, itself limited, has become a useless tool. He uses resources of propaganda, poetry, street art and television to deliver messages, both in the public and private space, wielding a challenge. He is interested in vindicating a new kind of language to serve as an alternative to poor communication codes, mutilated, ideologically led and obsolete. So, he creates slogans which use paradox to deploy their own meaning, messages that flaunt their own condition of unfinished objects inducing the receptor to probe multiple interpretations and to construct meanings from different ontological categories, ranging from the most mundane to the more abstract. His project has already covered more than 40 cities in five continents.